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Leadership – what good businesses are built on

- Without good leadership, most businesses fail
- In this economy, what are the most important qualities for leaders to have?

In this ‘Business advice to beat the recession’ show, the topics of leadership within an organisation are touched on. In times of adversity and recession, having a calm and collected leader makes all the difference. Not only does it mean that staff morale remains high and people stay positive, but it gives everyone the reassurance that the business will be around for a long time.

For this and more recession-busting videos visit yBC.

Looking for low risk, marketing results? Apply to work with yourBusinessChannel’s Results Team to access business development tips and campaign tools drawing on industry leading expertise from around the world.

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• The What, Why and How of Search Engine Optimization As Search Engine Optimization (SEO) experts in Bristol, we have found many small and medium sized companies toiling to understand how to make the most of the internet for their businesses.  Are you one of those business owners who wants to make the most of the incredible growth in on-line search and purchasing......
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To grow your business, target your existing customers with outsourced services

- More than ever, relationships can be some of your biggest assets
- When thinking about your growing business, why not look to offer your existing customers more than ever?

Cost reduction has been one of the biggest issues for businesses in recent times. So when you’re working with limited resources, how can you increase revenue streams and ensure that the business continues to grow?

Whether you realise it or not, the existing business relationships and contacts you already have might just be some of your greatest assets. In this video, PricewaterhouseCooper’s experts talk about outsourcing as a classic way to extend the range of services that you offer current customers and clients.

To hear more about outsourcing and more ways you can increase revenue, watch this video.

Looking for low risk, marketing results? Apply to work with yourBusinessChannel’s Results Team to access business development tips and campaign tools drawing on industry leading expertise from around the world.

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• Viral Marketing Series Part 14: B2B Marketers Do It, Too  B2B Marketers Do It, Too   They use viral marketing by e-mail as a marketing tool... what did you think I meant? Viral marketing can work well for B2B providers, as long as the following is true: 1. The product or service has to add value for the sender, as well......
• Where Do Small Businesses Go Now? Credit and money are still in really tight places, and this is absolutely no secret. What is unknown in the current economy is what small businesses should do and where they should go now. Many small businesses are finding themselves struggling and even drowning in an attempt to overcome the......
• Looking For a Hosted PBX Service? Make Sure You Know What You Are Shopping For! These days, many businesses with 2-100 employees in need of a voice or phone service are being bombarded with new options, which claim to replace the old phone system and phone company model. Many service providers are marketing "hosted PBX" service but a careful look will uncover two very......
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Why businesses fail – PwC experts tell all

- There are more companies that fail than succeed
- Ultimately, it comes down to understanding your business

Why do businesses fail? It can be for a number of reasons – not managing cash, growing too fast, having the wrong product or fundamental idea. In this video, two well respected PricewaterhouseCooper’s experts give their advice on why many businesses aren’t able to succeed, while other businesses do. One of the key issues touched on by Nigel Reynolds is that of employment, and finding the right candidate. Particularly in the US and Europe, the cost of getting rid of someone who isn’t doing their job is a hefty sum – so getting recruitment right is a key part of growing a successful business.

For more advice about growing a successful business and avoiding failure, watch this video above.

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Need to nail your social media marketing plan? Get a geek to help out!

- the world of social media offers an abundance of tools and advice
- when looking internally for the right person to execute your marketing plan – call on the tech guy

Getting involved with a brand new marketing strategy for your business is a daunting task, especially for someone who isn’t confident with technology and “geeky” things. In this video, Silicon Valley Blogger, Louis Gray, talks about what’s needed to find the best online advocates for your business, internally.

“Companies who are executing a successful social media strategy need to have multiple hands on deck participating. People everywhere from marketing to public relations are already good advocates for your product. They know the message.”

Not only that, Gray also suggests that the “geeks” of the business are going to be the most trusted online.

Looking for low risk, marketing results? Apply to work with yourBusinessChannel’s Results Team to access business development tips and campaign tools drawing on industry leading expertise from around the world.

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Young people shun the big brands – how the employment world is changing

- traditionally, businesses have been built through control and strong leadership
- as the next generation move into the working demographic, companies are increasingly finding it difficult to recruit talented people

Young people are increasingly favouring smaller companies when looking for potential jobs. As Penny Power explains in this video, the next generation’s appreciation of social capital and personal branding means that organisations who treat their employees as a number simply won’t be able to recruit the best talent out there in the market.

Businesses still adopting traditional management and recruitment strategies need to let go of the strict control which used to be the norm in large organisations. In this day and age, asking new staff to “leave their personality on the pavement” won’t just discourage new talent, it will probably drive their job-search in the other direction.

Looking for low risk, marketing results? Apply to work with yourBusinessChannel’s Results Team to access business development tips and campaign tools drawing on industry leading expertise from around the world.

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Funding – it comes in more forms than one

- Build your business before you seek funding
- When it comes to investment, perhaps what you need is expertise, not cash

In the world of reality TV, aquiring funding for a business idea can look like an absolute breeze. However in the real world, it’s much more difficult to get backing for an idea without a tangible product or a proven track record when making a pitch.
In this video, PricewaterhouseCoopers experts, Nigel Reynolds and Julian Jenkins talk about alternative ways your business can benefit from external funding – and it may not be in the form of currency you’d expect.
For this and more shows on funding, visit yBC’s Finance Business TV Channel.
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Damage control – a must-do for successful Web 2.0 businesses

- In this age of business, there is no “off-button”
- The business world is getting quicker, so how do you ensure you keep on top of potential hiccups?

Nowadays businesses not responding to an issue or bad PR quickly, will say more about their business than anything else. As the opportunity for customers to speak up and give feedback about products and experiences grows, so too does the opportunity for a PR crisis to quickly rise. So for a growing business, it’s imperative that you’re ready to respond in real time. Find out how you can achieve this in another top show from Silicon Valley blogger, Louis Gray.
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Beating the recession through innovation

- Think outside the box to get the results you need for your business
- Innovating or improving products is one of the best ways to grow your business

The recession has been a very tough time for businesses – especially start-ups and SMEs. One of the best ways you can ensure your business prospers and grows is to look outside the box and “break out of ordinary thinking”

For more top tips to help you to beat the recession, watch this clip and many others at yourBusinessChannel.com.
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The rule of five – Innocent’s key to success

- Good things no longer come in three, they come in five.
- Efficiency is the only way to grow your business as Dan Germain explains.

As Dan Germain explains in this video, a lot of things within Innocent Drinks happen in groups of five. When it comes to efficiency in the work place, it pays to find a strategy that works and works well – after all, building an efficient team is the only way you can maximise business growth.
At the start of each year, the team at Innocent make five goals – just the right number for everyone to remember – and share them with all 250 of their employees. So as a way to ensure that each person in the business is working in a productive way, the majority of your work needs to be working towards one or more of those five goals. If you find that you’re spreading yourself across too many tasks – some of which aren’t working towards the business goals – you’re probably wasting your time.
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The recipe for start-up success? PWC tells all

- Acquiring funding can be done in more ways than one; including government-backing.
- In this show, Nigel Reynolds from PWC explains how to “think equity, not debt”

Now more than ever, convincing a bank manager to lend cash to start up a business is a tough and arduous process. Increasingly, small business owners and entrepreneurs are looking for funding elsewhere. So in times where people are more hesitant to hand over money, where can you look for assistance?
Debt funding has become an increasingly difficult way to start up your business. According to Reynolds, equity funding is one of the more availale ways to seek funds and encourage start up businesses. In addition to that, using personal connections, such as friends and family, can be a very effective way to seek funding and kick start your business.
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